LooselyTyped

I like to think that in the run-up to his final keynote, Steve made time for a long, peaceful walk. Somewhere beautiful, where there are no footpaths and the grass grows thick. Hand-in-hand with his wife and family, the sun warm on their backs, smiles on their faces, love in their hearts, at peace with their fate.

The quality I especially revered in him was his refusal to show contempt for his customers by fobbing them off with something that was “good enough”. Whether it was the packaging, the cabling, the use of screen space, the human interfaces, the colours, the flow, the feel, the graphical or textural features, everything had to be improved upon and improved upon until it was, to use the favourite phrase of the early Mac pioneers “insanely great”. It had to be so cool that you gasped. It had to feel good in the hand, look good to the eye and it had to change things. It changed things because it made users want to use the devices as they had never been used before.